How to Increase Your Website’s Brand Value?

With the world wide web evolving constantly, you must continue working on building a brand value that customers will remember and an awareness level that attracts new customers. This will give you an edge over your competitors.

Even if you are working with a shoestring budget, you can still build brand value with the following tips.

Tell Your Story

Whether you are a startup or an established business, be sure to tell your story. Tell your audience how your company began its journey and where it is headed. Always remain transparent and keep them in the loop. This will ensure they are involved with your brand at every step of the way.

Build an Email List

Gaining new customers is harder and costlier compared to selling to your existing customers. Keep this in mind when creating a marketing strategy. A customer email list is an important asset for your business.

By offering a lead magnet (free download, discount code, free ebook, etc.) in exchange for an email address, you can steadily build an email list that will add value to your brand.

Ask For Reviews 

About 9 in 10 customers read reviews before buying a product or service. That’s why you must continuously encourage your customers to leave a review. Reviews allow your audience to know your strengths and weaknesses while allowing your organisation to make improvements.

Create Valuable Content 

Strive to create content that adds value and engages your audience. For instance, you may want your content to persuade visitors to take action such as filling a contact form, booking an appointment, subscribe to your newsletter or purchase your product.

By consistently producing quality content, you are establishing your brand as a leading authority in your industry.

Make the Most of Community Outreach

Don’t be afraid to go out and get active in your community. Whether you’re networking at events in your locality or sponsoring a local event, be sure to get your business and brand name out into the community.

We highly recommend that you join some community pages on social platforms and become an active part of local activities.

Focus On Your Visitors

A lot of business websites are focused on why their product/service is great. Excessive bragging can put off your customers. A better approach is to communicate to the visitor how your organisation or offering will benefit them and resolve their pain points.

When visitors land on your website, they are asking questions such as “How will this product benefit me?” and “What value will I get?”

Provide answers to these questions in a clear manner and the visitors are likely to convert.

The post How to Increase Your Website’s Brand Value? appeared first on LS25 Web Design.

Previous Posts

Welcome to Review Engine – We’re Live Today! 

The team at Review Engine is happy and excited to see our website go live today! We are here to help streamline the process of collecting and displaying customer testimonials while offering critical insights about your customers to grow your business. We welcome you to our very first blog and invite you to explore our […]

5 Practical Ways to Grow Your Business 

Growing a business isn’t easy. It calls for considerable effort. You are wearing multiple hats, juggling from marketing and sales to corporate compliance and taxes to customer service and deliveries. Over time, this can take a toll on you.  If growing your business has become a constant struggle, fret not for there’s light at the […]

How to ask for a Testimonial? 

If you are not using customer testimonials as part of your marketing efforts, you are missing out on an extremely powerful tool that could improve your brand presence, conversions and revenue.  One reason why people purchase your products/services is that they have seen other people using them and saying some lovely things about them. That’s […]

3 Branding Tips to Attract Clients – What to Know 

Many businesses think that branding is reserved only for medium-sized and large-scale companies. This is why many small-scale businesses are more focused on reaching out to the target audience instead of creating a recognisable brand that attracts the target market. As a result, they end up getting low-quality customers.  What many fail to realise is […]

5 Elements That Affect Your Conversion Rate 

Conversion Rate Optimisation (CRO) is crucial to the success of your marketing efforts and overall business. Unfortunately, just having a website isn’t enough to guarantee a favourable outcome. Many factors strongly affect your CRO—one of the key elements being web design.  But first, what is CRO? CRO is an approach of refining the site in […]

Ready to start collecting your testimonials?

No credit card required to start your free trial

Website Designed by: LS25 Web Design | © Review Engine, 2020