How to Increase Your Website’s Brand Value?

With the world wide web evolving constantly, you must continue working on building a brand value that customers will remember and an awareness level that attracts new customers. This will give you an edge over your competitors.

Even if you are working with a shoestring budget, you can still build brand value with the following tips.

Tell Your Story

Whether you are a startup or an established business, be sure to tell your story. Tell your audience how your company began its journey and where it is headed. Always remain transparent and keep them in the loop. This will ensure they are involved with your brand at every step of the way.

Build an Email List

Gaining new customers is harder and costlier compared to selling to your existing customers. Keep this in mind when creating a marketing strategy. A customer email list is an important asset for your business.

By offering a lead magnet (free download, discount code, free ebook, etc.) in exchange for an email address, you can steadily build an email list that will add value to your brand.

Ask For Reviews 

About 9 in 10 customers read reviews before buying a product or service. That’s why you must continuously encourage your customers to leave a review. Reviews allow your audience to know your strengths and weaknesses while allowing your organisation to make improvements.

Create Valuable Content 

Strive to create content that adds value and engages your audience. For instance, you may want your content to persuade visitors to take action such as filling a contact form, booking an appointment, subscribe to your newsletter or purchase your product.

By consistently producing quality content, you are establishing your brand as a leading authority in your industry.

Make the Most of Community Outreach

Don’t be afraid to go out and get active in your community. Whether you’re networking at events in your locality or sponsoring a local event, be sure to get your business and brand name out into the community.

We highly recommend that you join some community pages on social platforms and become an active part of local activities.

Focus On Your Visitors

A lot of business websites are focused on why their product/service is great. Excessive bragging can put off your customers. A better approach is to communicate to the visitor how your organisation or offering will benefit them and resolve their pain points.

When visitors land on your website, they are asking questions such as “How will this product benefit me?” and “What value will I get?”

Provide answers to these questions in a clear manner and the visitors are likely to convert.

The post How to Increase Your Website’s Brand Value? appeared first on LS25 Web Design.

Previous Posts

Top Tips for Making Good Use of Testimonials 

Publishing reviews about your product/service is a wonderful way to instil confidence and trust in your brand and seal the deal. A stellar testimonial from a satisfied client can make the difference between a hesitant customer and a conversion.  So it’s important to get amazing testimonials from your customers and publish them to your website.  […]

Five Examples of Awesome Customer Testimonial Pages 

A testimonial page is the most important and extremely powerful aspects of your website. Sure, you could use your homepage to sell your company’s benefits. However, it would mean a whole lot more when glowing reviews come from unbiased clients.  Getting these testimonials is the first hurdle. Once you have ample testimonials, you will have […]

Where Should I Place Customer Testimonials on My Website? 

When it comes to improving conversions on your website, credibility is an extremely crucial factor. That’s where customer testimonials come into play.  A study found that customer testimonials can help boost revenue by 62% per customer. A review is akin to a reference and nudges casual visitors to take action by building trust.  Strategically placed […]

How to Support Your Team While They Work Remotely? 

The coronavirus pandemic has completely changed the way we live and work. The current situation has compelled businesses to carry out businesses remotely. However, remote work comes with its own challenges, especially for business owners and managers. In addition to maintaining your website, making sales virtually and engaging with your customers, you must also make […]

4 Web Design Features of an Excellent E-Commerce Website 

Setting up your website for your online business helps expand your reach, improve your online presence, and boost your sales. The success of your e-commerce website depends not only on the quality of your products and your customer service but also on your online platform’s design and features. With all the possible features you can […]

Ready to start collecting your testimonials?

No credit card required to start your free trial

Website Designed by: LS25 Web Design | © Review Engine, 2020