Five Examples of Awesome Customer Testimonial Pages

A testimonial page is the most important and extremely powerful aspects of your website. Sure, you could use your homepage to sell your company’s benefits. However, it would mean a whole lot more when glowing reviews come from unbiased clients. 

Getting these testimonials is the first hurdle. Once you have ample testimonials, you will have to decide how to display them. If you are looking for inspiration, here are 5 of our favourite customer testimonial pages: 


Xero is an online accounting software that’s targeted at small businesses. The company recognises that the usage of their tool differs from industry to industry. 

So they display testimonial snippets on their homepage with customers’ photographs, name and their job profile/industry and a CTA button that takes you to a “Customer Stories” page where you choose the industry you want to explore to read individual case studies. 


HubSpot is a leading inbound marketing software company that aims to grow your business. They’ve done a great job of convincing visitors by including result-oriented statements, company logos, customer photos, and featured testimonials. 

The moment you land on the testimonial page, you are welcomed with a result-oriented statement such as “200% Increase in Website Traffic”. Click on the Read more button below each headline and you are taken to the full story. 


Casper sells mattresses online and the company has done a great job with their testimonials page. The page allows you to read testimonials for each specific product category. 

Each testimonial has a rating (on a scale of 5 stars), which is great for skimming and features generic avatars to add some personality. The slider-style testimonials section allows you to scroll at your speed and digest the testimonials. 



Birchbox is a monthly beauty subscription box. When you scroll down to the bottom of their homepage, you will discover a scrolling testimonial box featuring rave reviews from satisfied customers. 

However, these are not your standard scrolling testimonials. 

Birchbox has added some fun personality to the testimonials section by including a fun picture of each customer, a picture of the product they bought alongside a testimonial that captures the excitement of using their product.

LS25 Web Design

Last but by no means least (and we’re slightly biased with this one), our very own LS25 Web Design uses Review Engine to surface customer testimonials on our website. We use Review Engine’s Wall Of Love to show all our testimonials on our Testimonials Page.

We also utilise the Review Engine scrolling carousel widget on all of our website pages:

Collect Testimonials Easily with Review Engine

Want to make the process of collecting testimonials easy and fun? Subscribe to Review Engine. Review Engine will automate the entire process for you. Get started today with a 14-day Free Trial!

Previous Posts

Welcome to Review Engine – We’re Live Today! 

The team at Review Engine is happy and excited to see our website go live today! We are here to help streamline the process of collecting and displaying customer testimonials while offering critical insights about your customers to grow your business. We welcome you to our very first blog and invite you to explore our […]

5 Practical Ways to Grow Your Business 

Growing a business isn’t easy. It calls for considerable effort. You are wearing multiple hats, juggling from marketing and sales to corporate compliance and taxes to customer service and deliveries. Over time, this can take a toll on you.  If growing your business has become a constant struggle, fret not for there’s light at the […]

How to ask for a Testimonial? 

If you are not using customer testimonials as part of your marketing efforts, you are missing out on an extremely powerful tool that could improve your brand presence, conversions and revenue.  One reason why people purchase your products/services is that they have seen other people using them and saying some lovely things about them. That’s […]

3 Branding Tips to Attract Clients – What to Know 

Many businesses think that branding is reserved only for medium-sized and large-scale companies. This is why many small-scale businesses are more focused on reaching out to the target audience instead of creating a recognisable brand that attracts the target market. As a result, they end up getting low-quality customers.  What many fail to realise is […]

5 Elements That Affect Your Conversion Rate 

Conversion Rate Optimisation (CRO) is crucial to the success of your marketing efforts and overall business. Unfortunately, just having a website isn’t enough to guarantee a favourable outcome. Many factors strongly affect your CRO—one of the key elements being web design.  But first, what is CRO? CRO is an approach of refining the site in […]

Ready to start collecting your testimonials?

No credit card required to start your free trial

Website Designed by: LS25 Web Design | © Review Engine, 2020